Feliway is a synthetic analogue of the feline facial pheromone, used by cats to mark their territory as safe and secure.
By mimicking the cat’s natural facial pheromones, Feliway creates a state of familiarity and security in the cat's local environment. Pheromonatherapy (or pheromonotherapy, depending on the authors), is a new way to manage behavior problems in animals. It is an innovative and natural solution to stress related problems in cats.
As a result, Feliway can be used to help comfort and reassure cats while they cope with a challenging situation and help prevent or reduce the stress caused by a change in their environment.